What is UX writing? Well, it doesn’t hurt to have a long and solid background as a copywriter or a journalist (which Aminata has) but UX writing is far from the same thing. This genre builds on Design thinking, Microcopy solutions in web services, User experience, and Agile teamwork.
Explained – while the Copywriter aims to sell you an idea, a concept, or a product, and the Journalist should produce independent and neutral reports for the public – the UX Writer focuses on guiding users through a flow or a product. The user shouldn’t have to think twice, the flow should be smooth, swift, and intuitive, leading to the best result for both user and owner/stakeholder.
On this page, you will find links to examples from Aminata’s work: Writing Microcopy, creating onboarding flows and dialogues with empathy for the user, facilitating workshops around language and voice, heading a cross-platform tonality project, documentation of usability tests, conducting research for apps, writing for the media, etc. Aminata is proficient in Swedish, English, French, Danish, and Norwegian.
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UX-writing/copy in four languages – Swedish, English, Danish, and Norwegian – for the TV4 ”GDPR-site” (2018). I was responsible for the final version of all languages. The site has been changed and the content has been simplified since it was originally set up.
Click the photo for more info.
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UX-writing, microcopy, and some UX design (2017-2018) for TV4 Play and C More (then owned by Bonnier Broadcasting, now by Telia). I worked on the web interface and in the native apps for Android, iOS and Samsung TV, with the streaming services for VOD (video on demand). My responsibilities as the only UX Writer in the team and in the company were mainly microcopy and longer texts, designing onboarding flows, conversion flows, and different dialogues with empathy for the user. I also helped the marketing department with texts for automated e-mail sequences, and scripts for advertising. I facilitated workshops for UX:ers, developers, and the marketing department on tonality, voice, and how to write for digital interfaces. I also initiated a project to prepare for a harmonizing and cross-platform Content Design System. Finally, I also participated in the usability test documentation. Click the photo for more info.
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Aminata’s work also comprises reviews for daily newspapers, magazines, and the Swedish National Radio. To read reviews, and listen to reportages, click the photo.